Hey — that’s me^
My name is Richie Crowley. I’ve been writing on Medium for just about two years now and wanted to consolidate the blogs that readers have enjoyed most, with a few personal fav’s, in one place so new arrivals can discover my work more easily.
Chances are you’ve arrived here after reading 1 of 2 blogs:
These are the pieces that have performed best on Medium, but, as you’ll come to find out, there’s a lot more to me.
I’m a creator, a shaper, a curious, non-conforming, independent thinker. Most of this is on display at RICKiRICKi, the Creative Projects Firm I founded in 2017, where we work with the individuals and brands that are driving the movements of global culture, from dance music to tattoo, meditation to sober curiosity, and a new masculinity. …
This guide is an introductory tour of every available non-alcoholic option in the world.
In assembling this guide, I reached out to every brand, inviting them to submit an image, a founder’s quote, their menu, in which countries they are available, and gave the option to include a discount code for readers.
Unlike many of the lists consumers come across, riddled with affiliate links, diluting the authenticity of a “Top Ten”, as author I rejected any type of compensation for improved positioning or kickbacks. As tempting as it was, creating an unbiased resource seemed more important.
I did allow brands to use my handle, name, or YouTube show name in the creation of the custom discounts code you’ll find below, but, sigh, still no kick-backs. Fair is fair. …
LinkedIn isn’t just for finding new jobs, nor is it only a place to float in a state of passively looking. It’s a platform that can be leveraged to reduce CTA’s, increase brand awareness, and elevate oneself into a thought leader, too.
Employees are the first paid ambassadors of any brand. The employee should want their employer to succeed and in their capacity leverage any tools that might drive business to their employer. LinkedIn, the professional networking platform, is a tool that has become a premier source of organic impressions and lead generation for those on it. …
Social media is a sea of passive interactions. Sure the big numbers are nice but they don’t always correlate into revenue. Think about it, it costs nothing to have a social media account, and a tap on a screen to “like” a photo or video is not a worthy measurement of, well anything.
Confusing strong social media as a strong business is foolish and dangerous.
Any business model relying on an algorithm they have no control over, managed by a private company allowing you to monetize their platform without compensation is risky.
Don’t get me wrong, strong social media is an ingredient to success, but it’s not the recipe. The smartest account managers still drive followers to email lists, text contact lists, or websites with pixels installed. That’s a benefit of strong socials, but don’t get confused, email marketing and text-based marketing are the highest-ranking members of the royal family of marketing. …
At my first job, a 4 month-stint at an emerging Boston security company, my manager, Lion Tim, as we’ll called him, used a phrase to describe how knowledgeable and flexible in conversation we BDR’s needed to be: Audible ready.
I thought it was really cool to hear sports language in an office. Having just retired from professional sports this brought me comfort in an otherwise unfamiliar environment.
At my second job, another Boston based start-up, this one in recruiting, my COO used the same term during a sales training. …
Falling on a Friday this year, New Year’s Eve comes to town with the spirit of a former Cheerleader’s Bachelorette party. Across the globe, many plan to unleash a mason jar of pickled energy to celebrate the end of what’s been a challenging year, and invest belief in the loose promises of good fortune to come from a year that reads 2021.
Year after year, groups of friends aim to go bigger in celebration than the last, and with all the money we’ve saved by staying in this year, plus a one-time payment of $1200, surely we now have the disposable income to do so. …
Sharing off-centered product photos with neutral color palettes just doesn’t cut it anymore. To convert the free passive social media user into a customer, brands need to both entertain and educate them. The intersection of this is vertical video.
Conveniently, it just so happens that app creators are pivoting toward vertical video content, making it easier for brands to succeed in both creation and conversion.
This week, when Twitter introduced Fleet, the bluebird’s version of the Instagram story, they did so after international tests saw that by sharing momentary thoughts, Fleets helped people feel more comfortable joining the conversation.
This update, which users can share text, photo, or video to, comes on the heels of what’s been a years-long pivot to vertical content in the world of social media, only seeming to accelerate in recent months. …
In a 60 Minutes interview with Anderson Cooper, Actor and Activist Joaquin Phoenix shared that there’s something liberating about public humiliation.
Meme accounts captioned this “Joaquin Phoenix gives no fucks” when the truth is that he gives more fucks than any of us.
This was on full display earlier this year when during his Oscar acceptance speech, Phoenix shared “Many of us, what we’re guilty of is an egocentric worldview. The belief that we’re the center of the universe.”
Dedicating his time to share a statement focused on the practices of the dairy industry who artificially inseminate a cow, and when she gives birth steal her baby, and then take her milk, that’s intended for the calf, to put it in our coffee and cereal. …
You’ve heard of Canva, right?
For those who haven’t, Canva is the graphic design platform that allows users to create social media graphics, presentations, posters, documents, and other visual content from scratch or professional templates.
A few weeks ago they added a new effect that removes the background from any image.
This sent a shockwave through the design community.
If you’re not familiar with why this is such a gamechanger, consider that prior to this update, in order to remove a background one either needed to hire a designer, know how to etch around an image in photoshop, or take their chances with free online tools that usually return poor images. …
How I’ve managed to regret $1,547.77 of impulse pandemic purchases in the time since all the toilet paper was hoarded.
Before, I begin, congratulations to the digital marketing managers who have successfully targeted me. You’ve won this round, although equipped with 93 minutes of ways to fight back thanks to The Social Dilemma, next pandemic, you won’t be so lucky.
Each item in this list has been evaluated by only me and assigned a value using the common numeric ranking scale, 1–10. …