Celi’s Beta Test Is Live, Now What?

Dissecting Celi’s 91-person proof-of-concept beta test and detailing what comes next

Before we begin, is it corny or clever brand marketing to misspell celebrate as celibrate for all Celi-related communications?

Example: You have 2 people to celibrate today!

• Clever 🧠
• Corny 🌽

Celi’s proof-of-concept beta test has been live since April. Here are some stats at the 3-month mark:

• Monthly Active Users: 91
• Compound Monthly Growth Rate: 55.93%
• Viral Coefficient: 3.25
• Churn: 0%
• SMS Delivery Rate: 100%
• Email Open Rate: 84.26%
• New Product Launches: 1*
• Events Celebrated: 44
• Average Dates Per Person: 7.37
• Waitlist: 212
• User Age Range: 13–64

*Monthly Digest is a once-monthly notification including all of your connection’s upcoming celebrations for the month ahead as well as a curation of notable holidays and observances.

Throughout the beta test, I’ve received unsolicited encouragement from active users about…