Celi’s Beta Test Is Live, Now What?
Dissecting Celi’s 91-person proof-of-concept beta test and detailing what comes next
5 min readJun 6, 2023
Before we begin, is it corny or clever brand marketing to misspell celebrate as celibrate for all Celi-related communications?
Example: You have 2 people to celibrate today!
- Clever 🧠
- Corny 🌽
Celi’s proof-of-concept beta test has been live since April. Here are some stats at the 3-month mark:
- Monthly Active Users: 91
- Compound Monthly Growth Rate: 55.93%
- Viral Coefficient: 3.25
- Churn: 0%
- SMS Delivery Rate: 100%
- Email Open Rate: 84.26%
- New Product Launches: 1*
- Events Celebrated: 44
- Average Dates Per Person: 7.37
- Waitlist: 212
- User Age Range: 13–64
*Monthly Digest is a once-monthly notification including all of your connection’s upcoming celebrations for the month ahead as well as a curation of notable holidays and observances.
Throughout the beta test, I’ve received unsolicited encouragement from active users about…