Celi’s Beta Test Is Live, Now What?

Dissecting Celi’s 91-person proof-of-concept beta test and detailing what comes next

Richie Crowley
5 min readJun 6, 2023

Before we begin, is it corny or clever brand marketing to misspell celebrate as celibrate for all Celi-related communications?

Example: You have 2 people to celibrate today!

  • Clever 🧠
  • Corny 🌽

Celi’s proof-of-concept beta test has been live since April. Here are some stats at the 3-month mark:

  • Monthly Active Users: 91
  • Compound Monthly Growth Rate: 55.93%
  • Viral Coefficient: 3.25
  • Churn: 0%
  • SMS Delivery Rate: 100%
  • Email Open Rate: 84.26%
  • New Product Launches: 1*
  • Events Celebrated: 44
  • Average Dates Per Person: 7.37
  • Waitlist: 212
  • User Age Range: 13–64

*Monthly Digest is a once-monthly notification including all of your connection’s upcoming celebrations for the month ahead as well as a curation of notable holidays and observances.

Throughout the beta test, I’ve received unsolicited encouragement from active users about…

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Richie Crowley

Slowly building an audience by publishing original thoughts and ideas only when I have something of quality to say.