Celi’s original decision: Why We Built a Multi-Player Product Instead of a Single-Player Product
92% of people have forgotten a birthday, here’s why a multi-player approach is the only way to solve this common problem.
7 min readJul 20, 2024
Two years ago, Celi set out to solve a problem that affects most of us — forgotten birthdays and beyond dates.
If you’ve ever forgotten one, you’re not alone:
- 92% of people have forgotten a birthday
- 76% have forgotten an important life date
- 75% have tried and failed to solve this with calendars or apps
Early on, we had to decide whether to solve this with a single-player or multi-player product.
This choice laid the foundation for Celi’s vision to transform how we maintain and nurture our relationships.
Here’s why we believe a multi-player approach is the key to solving this problem effectively.
Single-player vs Multi-player products
Before we delve into our decision, it’s important to distinguish between the two approaches to product development:
