How Apple, Nike, Amazon, and Modelo Design Better Commercials

Viewers don’t need to watch commercials anymore and that's what makes these 4 commercials the more impressive

Richie Crowley

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Designed by RICKiRICKi

Today, a viewer simply doesn't need to watch commercials. Online environments provide viewers the ability to skip after 3–5 seconds. Live TV is abandoned during commercials as viewers opt for endless social media scrolling, and commercials during recorded broadcasts are fast-forwarded through.

That’s what makes these 4 commercials from Amazon, Nike, Apple, and Model stand out so much.

In unique ways, each commercial is effective in engendering a motivation to be better in the viewer, as well as allowing the viewer to arrive at that state themselves.

Apple | Behind The Mac

The most inspiring way to convey a vision is to outsource it to people who are acutely affected by it. Apple did that.

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Richie Crowley

Slowly building an audience by publishing original thoughts and ideas only when I have something of quality to say.