How Apple, Nike, Amazon, and Modelo Design Better Commercials
Viewers don’t need to watch commercials anymore and that's what makes these 4 commercials the more impressive
4 min readMay 30, 2021
Today, a viewer simply doesn't need to watch commercials. Online environments provide viewers the ability to skip after 3–5 seconds. Live TV is abandoned during commercials as viewers opt for endless social media scrolling, and commercials during recorded broadcasts are fast-forwarded through.
That’s what makes these 4 commercials from Amazon, Nike, Apple, and Model stand out so much.
In unique ways, each commercial is effective in engendering a motivation to be better in the viewer, as well as allowing the viewer to arrive at that state themselves.
Apple | Behind The Mac
The most inspiring way to convey a vision is to outsource it to people who are acutely affected by it. Apple did that.
