The 7 Most Likely Email Formats At Any Company
Social media is a sea of passive interactions. Sure the big numbers are nice but they don’t always correlate into revenue. Think about it, it costs nothing to have a social media account, and a tap on a screen to “like” a photo or video is not a worthy measurement of, well anything.
Confusing strong social media as a strong business is foolish and dangerous.
Any business model relying on an algorithm they have no control over, managed by a private company allowing you to monetize their platform without compensation is risky.
Don’t get me wrong, strong social media is an ingredient to success, but it’s not the recipe. The smartest account managers still drive followers to email lists, text contact lists, or websites with pixels installed. That’s a benefit of strong socials, but don’t get confused, email marketing and text-based marketing are the highest-ranking members of the royal family of marketing.
The advantage email and text-based marketing have over any other channel is direct inbox access. This commodity of direct inbox access maintains its value across any industry, category, and role.
If you run partnerships at Converse and want to design a sneaker with Leticia Bufoni, you’re most direct route is an email address or phone number. Even if you open a conversation on a social channel, it’ll get directed to email.
If you’re a maple syrup company, trying to get into national grocery retail, you’ll want the email address or phone number of the responsible buyers.
Heck, if you’re applying for a job, the path of least resistance to an interview is being in direct contact with the hiring manager. How do you get there? Email.
Implied in any outreach is the ability to write creative copy, be original, and not abuse any inbox access. I should have mentioned that earlier.
Between email addresses and phone numbers, one of these methods of communication is much easier to guess.
That would be email.