The Category Best Positioned to Deliver the Next Beyond Meat

The non-alcoholic beverage revolution is on the horizon, and it’s only a matter of time before it lands on your shore. Your doorstep.

Richie Crowley
14 min readJun 12, 2020
Designed by RICKiRICKi

At 9:30 am on May 2nd, 2019 the opening bell of the New York Stock Exchange rang, and thing’s got wild. May 2nd was the day that Los Angeles’s plant-based meat substitute producer Beyond Meat went public. Shares opened up 84% and by the end of the day, shares of Beyond Meat, now BYND, had traded hands 23,118,966 times.

84 Days Later, one share of Beyond Meat was worth $239.70.

Beyond Meat launched one of the most successful IPOs in history. It went public at a $1.5 billion valuation and less than three months later it was worth more than $13 billion, up 859% from its initial IPO price of $25 per share.

This surprised many people, and the few that took advantage were in the vegan, vegetarian, or in-the-know categories.

I was one of those vegans and vegetarians, though my intolerance for any type of risk stopped me from making the decision to invest.

I’m kicking myself. The same way Adam Grant did once Warby Parker blew up.



Richie Crowley

Slowly building an audience by publishing original thoughts and ideas only when I have something of quality to say.