This Boston Pub Just Launched The World’s Most Inclusive Menu
Plant Pub’s menu reminds diners that there are two sides of a menu, food and beverage
Boston impact entrepreneur Pat McAuley just cut the ribbon on his latest venture, Plant Pub, a 100% plant-based pub concept inviting patrons to eat plants and drink beer.
The 34-seat indoor-outdoor space in Kendall Square will serve as a weekend dining destination, as well as a weekday lunch, dinner, and drinks after work option for the neighborhood known for innovation.
Plant Pub joins a stream of menus accelerating to welcome the plant-curious diner.
In May of this year, Eleven Madison Park, the Manhattan restaurant that has been called the best in the world, announced that it will serve an all-plant-based menu when it reopens.
Daniel Humm, Eleven Madison Park’s chef, said the decision is the result of a yearslong re-evaluation about where his career was headed, which reached its breaking point during the pandemic.
Eleven Madison Park and Plant Pub join the 9.2% of American menus that carry plant-based items. A figure representing a 1,320% growth since before COVID-19.
Shifting to a plant-based menu or at least carrying some plant-based items is admirable, but these menus still fail to invite 30% of the US population into them.
That’s where Plant Pub distinguishes itself.
“People forget that there are two sides to a menu, food and beverage”
Americans are drinking less. In fact, 30% of Americans have not had an alcoholic drink in the past year. Comparatively, the non-alcoholic movement reserves 37% more of the days in a calendar year than Meatless Monday.
With more days dedicated to not drinking, and a larger total addressable market, it’s a surprise that if you go to your favorite restaurant and ask for the non-alcoholic menu, they’ll likely read you options of lemonade, soda, coffee, and tea.
Laura Silverman, founder of Zero Proof Nation, recently completed a cross-country road trip to highlight all the non-alcoholic menus in the US. She found 26…